10 Days to Digital Revenue

Is it possible to earn $1k from a digital product built in 10 days?

So I have this physical products business that isn’t making any money.

You can read about it here but basically, I’ve built this machine that requires me to put $1 in, do a bunch of work, only to spit out $0.98 on the other side.

Instead of a money making machine, it’s a time-sucking machine…that costs money.

Not ideal.

I think it can become profitable with more products, but it’s hard to justify throwing more money into product development and inventory when I haven’t turned a profit yet.

Enter this experiment

I want to answer this question: Will it be possible to use revenue from digital products to fund the physical products while they get off the ground?

And to test this, I’m going to see if I can spin up a digital product in 10 days that earns $1k over 60 days.

My assumption is that if I can accomplish this, it might be a viable model to profitability.

And I’ve always wanted to see if I can do it. Can I create something out of thin air with no marginal cost of replication that makes money?

So, I’m going for it.

Here’s the criteria

• Has to be something that grabs attention. I’m thinking it should be provocative (nobody knows what it means)

• Needs to fit in with my current brand/content which is mainly motivational, habits, and discipline content. I have to be able to promote it to my current audience without it feeling weird

• Should be different than anything on the market. Not a how to guide, ebook, or course

• Needs to be evergreen. Should be able to sell 5 years from now without any work

• Has to scare the hell out of me

• There has to be some path to $10K per month (is this even possible)

• Has to have the potential to spread via word of mouth

• Getting to this $1k shouldn’t require any paid ads

Here’s some background info

• Current IG following around 7500

• Email list is sitting around 4500. These are all from people who have purchased my product and opted in to receiving marketing emails. But I’ve never sent them anything so it’s a very cold list. And I’d estimate that half of those haven’t had the best experience with my brand so far. Running out of inventory and shipping delays made it rough for a while.

Some people might say “Oh wow you’re really far ahead. Of course you can launch this and make money with that.”

But it doesn’t feel that way. It actually feels like I’m behind the curve because I’ve lost trust with my audience.

And I’ve never done this before.

I’ve read all about it and see other people do it. But that’s very different than doing it myself in 10 days. There will be plenty of just in time learning.

So we’ll see how this thing goes.

Be sure and follow along for the updates.